Don’t get me wrong twice — there’s still reasons to keep PDFs as SEO landing pages. Below are a few common use cases:
When you already have many PDF pages on your site that people consider valuable. Before replacing PDFs, be sure to check to see if your PDFs have backlinks decent engagement metrics, and good traffic.
When you have really sexy PDF’s that would be difficult to turn into an equivalently sexy and user-friendly HTML.
When you have content that is meant to be printed or downloaded, like spec sheets, MSDSs, product manuals, brochures, forms meant to be printed and filled by hand, etc…
When the cost-benefit ratio just isn’t in favor of replacing PDFs. This might be the case if you only have a few PDFs and you don’t want to spend the upfront time or money converting the pages into HTML and redirecting the URLs. (That said, a good PDF-to-HTML converter may be worth the investment if you’ve got a lot of un-uploaded PDFs laying around.)
When you already have many PDF pages on your site that people consider valuable. Before replacing PDFs, be sure to check to see if your PDFs have backlinks decent engagement metrics, and good traffic.
When you have really sexy PDF’s that would be difficult to turn into an equivalently sexy and user-friendly HTML.
When you have content that is meant to be printed or downloaded, like spec sheets, MSDSs, product manuals, brochures, forms meant to be printed and filled by hand, etc…
When the cost-benefit ratio just isn’t in favor of replacing PDFs. This might be the case if you only have a few PDFs and you don’t want to spend the upfront time or money converting the pages into HTML and redirecting the URLs. (That said, a good PDF-to-HTML converter may be worth the investment if you’ve got a lot of un-uploaded PDFs laying around.)
No comments:
Post a Comment