This is such a common and easy-to-fix error that it drives me crazy. It’s common knowledge that the title tag is a huge ranking factor. To do this to a PDF, one must set the title in the document properties. Almost all PDF creators support this functionality including Adobe applications such as InDesign. Per usual, you want to smartly utilize keywords and optimize your title tags.
Set an SEO-friendly URL/filename
Typically, the PDF filename will become part of the URL, so give your document a good key-word rich filename. Often, search engines use the filename/URL snippet for the title tag when the title is not set. Also, some document creators will default the title as the filename. So please set a descriptive title and filename. I’m sick of search results that look like this:
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