Sunday, 16 November 2014

Just The Basics

The above covers just the basics of PDF Document Optimization for Search. Once you start to optimize PDFs on a regular basis, you find out how important they can be in the overall equation.

There are a variety of strategies that can be utilized when working with a library of PDF Documents, the above is first and foremost with ALL documents, not just PDFs. This applies to Word, Excel, PowerPoint, and/or any publishing software.

While we're in the Document Properties dialog, we might as well optimize the document for our visitors viewing pleasure.
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PDF Document Properties - Initial View

These are the default settings for the Document's Initial View, what the visitor sees when they open the PDF from a link. In many instances, this is really not the best setting as the user ends up with a document that is not optimized for viewing.

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