The Best Practices in SEO for PDF Files

The big myth that search engines can’t digest PDF content used to be the case years ago, but the search engines have come a long way, baby. So if you have reason to stick with your PDFs, just follow the simple tips below. I’ve listed the important stuff first.
Always use text-based PDFs

Search engines understand text waaay better than images (though the engines do have rudimentary optical character recognition capabilities), so make sure the words in your PDF are basic copy-and-paste-able text, not pictures of words. Most of the big PDF creators, like those in Adobe Creative Suite, have your back here. If you happen to have a scanned document you want to turn into a solid SEO landing page, you’ll need to use a little OCR yourself and convert the document into text.